Description:
We’re in an era of limitless options in skin care routine and the hair care industry is following suit. Manufacturers are trying to convince consumers that they should adopt a hair care regimen to match their skin care one inspired by face care rituals, and using same concepts. As it happens in skin care, Anti-aging is becoming nowadays also the main claim at hair care.

Every day hair is exposed to a range of external aggressions: grooming, brushing, friction, colouring, perms, pollution, UV radiation… Hair can be easily damaged because its structure is very sensitive and fragile. As we age our hair also ages, losing its nice appearance and some properties. But we can keep it healthy and nice counteracting time effect and avoiding the premature aging.